Tips for Interim CMOs and Fractional CMOs

29/07/2025 12 min Temporada 1 Episodio 19
Tips for Interim CMOs and Fractional CMOs

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Episode Synopsis

What It Takes to Be an Indispensable CMO | Alan Gonsenhauser InterviewAlan Gonsenhauser, founder of Demand Revenue and former CMO at 11 companies, shares what truly makes a CMO indispensable in today’s business landscape.💡 Topics Covered:How customer-led growth drives long-term valueWhy churn kills growth—and how to fix itThe power of aligning brand, demand, and retentionWhat most companies still misunderstand about marketingAdvice for new fractional CMOs and PE-backed execs🎯 Ideal for CMOs, PE investors, and marketing leaders who want to lead like business strategists.📍 Learn more at: demandrevenue.com#CMO #MarketingStrategy #CustomerLedGrowth #FractionalCMO #PrivateEquity #Churn #DemandGeneration #ExecutiveLeadership #AlanGonsenhauserhttps://www.demandrevenue.com/podcasts/