🎙 Unlock the Secrets to Becoming an Indispensable Marketing Leader | Connect to Market PodcastIn this episode, host Casey Cheshire sits down with Alan Gonsenhauser, founder & CEO of Demand Revenue LLC, 11-time CMO, mentor, and executive adviser to over 150 CMOs and marketing leaders.Alan shares powerful insights on:✅ Why CMOs must act like business leaders, not just marketers✅ The shift from performance marketing to building a remarkable brand and future pipeline✅ How to align marketing, sales, product, and customer success for faster growth✅ Understanding churn, retention, and lifetime value as key financial drivers✅ The role of AI in convergent vs. divergent thinking — and how to stay innovativeIf you want to become the kind of marketing leader your CEO and CFO see as a strategic partner, not just a tactical executor, this episode is a must-watch.📚 Books & Concepts Mentioned:Winning on Purpose by Fred ReichheldNet Promoter Score (NPS) & Earned GrowthClayton Christensen’s Disruptive Innovation🔗 Connect with Alan Gonsenhauser:Website: demandrevenue.comEmail: [email protected]📢 Enjoyed this episode?👍 Like this video💬 Comment your top takeaway🔔 Subscribe for more conversations with marketing leaders📤 Share this with a fellow CMO or marketing pro who needs to hear it!#MarketingLeadership #B2BMarketing #CMO #CustomerExperience #BrandStrategy #BusinessGrowth #GoToMarket #Churn #NetPromoterScore #AI #MarketingPodcasthttps://www.demandrevenue.com/podcasts/

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