Welcome to CMO Huddle Studio, the live show inspiring B2B greatness with host Drew Neisser (NYC). In this episode, we unpack the realities of fractional and interim CMO roles—when they work, when they don’t, how to price/position them, and how they impact full-time CMO value.We’re joined by returning guest Alan Gonsenhauser (Founder & CEO, Demand Revenue; former 11x CMO; mentor to 150+ CMOs) who shares a concrete playbook for building trust fast, aligning ELT/board, setting expectations, and delivering speed-to-value—without getting trapped in politics.What you’ll learn:Why and when to hire fractional vs. interim vs. full-time CMOsHow fractionals build trust, alignment, and momentum in 30 daysNiche strategy for consultants: saying “no,” pricing, and positioningThe PE-backed environment: pain sensitivity vs. price sensitivityAvoiding the pitfalls: dirty data, tech debt, churn, ICP misalignmentRetention metrics that matter (GRR, NRR, LTV:CAC) and board-level languageAI expectations for CMOs: convergent vs. divergent thinking and how to leadFeatured Guest👤 Alan Gonsenhauser — Founder & CEO, Demand RevenueWebsite: demandrevenue.com(Discusses: customer-led growth, PE portfolio dynamics, interim/fractional operating models)If this helped you:👍 Like 💬 Comment your #1 takeaway🔔 Subscribe for more C-suite-level B2B marketing insights📤 Share with a CMO/operator considering fractional or interim workhttps://www.demandrevenue.com/podcasts/

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