Listen "Customer Experience Principle #1 - Customer Experience is something the customer gets"
Episode Synopsis
Ian Williams looks at the fact that Customer Experience is not something that the organisation delivers, rather is something that the customer receives. Customer Experience Management is a cross-functional business discipline, however is not a functional activity. If you make CEM functional, you create a silo. If you create a silo, you become part of the problem...
More episodes of the podcast CX Club Podcast with Ian Williams
Episode #9 - Customer Experience Principle #8 - You only manage part of the customer's experience
23/12/2020
Episode #6 - Customer Experience Principle #5 - Customer Experience is as strong at the weakest link
02/12/2020