Episode #4 - Customer Experience Principle #3 - Customer Experience is not a business function

18/11/2020 4 min
Episode #4 - Customer Experience Principle #3 - Customer Experience is not a business function

Listen "Episode #4 - Customer Experience Principle #3 - Customer Experience is not a business function"

Episode Synopsis


Because everything the business does can impact the customer's experience, if you create a business function, you run the risk of eliviating other parts of the business from their CX responsibilities. When you create a function, you create a silo. When you create a silo, you become part of the probllem...

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