Customer First Thinking

Customer First Thinking

Por: Stephen Shaw
Businesses everywhere are struggling with change due to digital disruption. They are now at an inflection point: give up obsolete marketing practices, or risk being denied a meaningful role in the lives of people. The goal is no longer to amplify the voice of the brand – it is to serve the needs and interests of customers at every stage of the relationship lifecycle. This new marketing model is characterized by the strategic embrace of Customer First Thinking, where the emphasis is on delivering a more unified experience for customers. More than simply a platitude, this idea has evolved into a set of governing principles that can transform the corporate role of marketing from brand messenger to customer advocate.
58 episodios disponibles

Latest episodes of the podcast Customer First Thinking

Digital Campfires: An Interview with Sara Wilson, Founder and Principal, SW Projects 29/11/2025
Why New Products Fail: An Interview with Tony Ulwick, Founder and CEO, Strategyn 30/10/2025
The Power of Points: An Interview with Richard Schenker, Founder, Loyal Strategy Consulting 03/10/2025
Frictionless Growth: An Interview with Ryan Hamilton, Associate Professor of Marketing at Emory University, Goizueta Business School 11/09/2025
Customer Portfolio Management: An Interview with Michael D. Johnson, Marketing Department Chair, Wisconsin School of Business 22/07/2025
The New MarTech Landscape: An Interview with Frans Riemersma, Founder, Martech Tribe 20/06/2025
The Future of Customer Data Management: An Interview with Chris O'Hara, Global Product Marketing Lead, SAP Data and Analytics 29/05/2025
Personalization at Scale: An Interview with Mark Abraham, Global Leader, Boston Consulting Group 24/04/2025
Marketing Masterminds 05/03/2025
The B2B Journey Map: An Interview with Jim Tincher, President, Heart of the Customer 12/12/2024
Saving Market Research: An Interview with Brett Townsend, SVP of Strategy, Quester 25/11/2024
Buyer Personas: An Interview with Jim Kraus, President, Buyer Persona Institute 05/11/2024
Cultural Intelligence: An Interview with Anastasia Karklina Gabriel, Senior Insights Lead at Reddit and Cultural Theorist 18/10/2024
Customer Equity: An Interview with Allison Hartsoe, AI Value Creation Consultant and Author 26/09/2024
Transforming the Customer Experience: An Interview with Jon Picoult, Founder and Principal, Watermark Consulting 30/07/2024
Social Media Marketing: An Interview with Andrew Jenkins, Chief Executive Officer, Volterra 10/07/2024
Brand Health: An Interview with Jenni Romaniuk, Research Professor and Associate Director at the Ehrenberg-Bass Institute 15/05/2024
Content Marketing Strategy: An Interview with Robert Rose, Founder, The Content Advisory 16/03/2024
Marketing Science: An Interview with Koen Pauwels, Vice Dean of Research, Northeastern University 28/02/2024
Marketing Transformation: An Interview with Brent Chaters, Managing Director, Accenture 20/12/2023
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