Buyer Personas: An Interview with Jim Kraus, President, Buyer Persona Institute

Customer First Thinking
05/11/2024 1h 0min Episodio 47
Buyer Personas: An Interview with Jim Kraus, President, Buyer Persona Institute

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Episode Synopsis

Buyer Personas have become a standard part of the marketing toolkit for creating customer empathy. But where they can go wrong is failing to reveal why customers make the decisions they do, according to persona design authority Jim Kraus.  

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