Digital Campfires: An Interview with Sara Wilson, Founder and Principal, SW Projects

Customer First Thinking
29/11/2025 1h 0min Episodio 58
Digital Campfires: An Interview with Sara Wilson, Founder and Principal, SW Projects

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Episode Synopsis

Suffering from social fatigue, people are increasingly turning to private spaces online where they are free to be more themselves. Community marketing expert Sara Wilson calls them "digital campfires" where brands are shut out of the conversation.

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