Personalization at Scale: An Interview with Mark Abraham, Global Leader, Boston Consulting Group

Customer First Thinking
24/04/2025 1h 7min Episodio 51
Personalization at Scale: An Interview with Mark Abraham, Global Leader, Boston Consulting Group

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Episode Synopsis

Personalization at scale has long been a dream of marketers. But until recently it has been more superficial than helpful, constrained by legacy technology and processes. Today, however, AI makes it easier to do than ever before. Now the only thing holding marketers back, according to personalization expert Mark Abraham, is their campaign mindset. 

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