Marketing Transformation: An Interview with Brent Chaters, Managing Director, Accenture

Customer First Thinking
20/12/2023 1h 5min
Marketing Transformation: An Interview with Brent Chaters, Managing Director, Accenture

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Episode Synopsis

No one understands what marketing does anymore, least of all the CEO. For marketing to be seen as more of a difference maker, it must expand its role beyond branding, according to Accenture's Brent Chaters, and earn a greater say in the strategic direction of the business.        

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