Customer Equity: An Interview with Allison Hartsoe, AI Value Creation Consultant and Author

Customer First Thinking
26/09/2024 1h 2min
Customer Equity: An Interview with Allison Hartsoe, AI Value Creation Consultant and Author

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Episode Synopsis

Companies still tend to over-invest  in the acquisition of new customers while paying scant attention to relationships with existing customers. The solution to correcting that imbalance, argues value creation expert Allison Hartsoe, is knowing the collective lifetime value of all customers, known as customer equity. 

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