The New MarTech Landscape: An Interview with Frans Riemersma, Founder, Martech Tribe

Customer First Thinking
20/06/2025 1h 6min Episodio 53
The New MarTech Landscape: An Interview with Frans Riemersma, Founder, Martech Tribe

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Episode Synopsis

The Martech industry is going through a radical new era of technological transformation which is changing the contours of the marketing technology landscape. A burst of AI-driven growth and innovation is not only making marketing automation tools easier to use, says Martech expert Frans Riemersma, but the evolving "marchitecture" will liberate marketers from the onerous challenges of platform integration and workflow management.

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