The Power of Points: An Interview with Richard Schenker, Founder, Loyal Strategy Consulting

Customer First Thinking
03/10/2025 1h 6min Episodio 56
The Power of Points: An Interview with Richard Schenker, Founder, Loyal Strategy Consulting

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Episode Synopsis

Loyalty points programs are more popular than ever. The problem is they lead to transactional relationships where customers are more loyal to the program than the brand. To build true loyalty, advises loyalty expert Richard Schenker, companies must encourage ongoing engagement beyond point collection and redemption.

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