Why New Products Fail: An Interview with Tony Ulwick, Founder and CEO, Strategyn

Customer First Thinking
30/10/2025 1h 1min Episodio 57
Why New Products Fail: An Interview with Tony Ulwick, Founder and CEO, Strategyn

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Episode Synopsis

For most companies new product innovation is a game of chance, resulting in many more misses than hits. The reason, according to innovation expert Tony Ulwick, is that they don't take the time to figure out what customers actually need. 

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