curated by gary, nicholas, weishuen - this episode is a way casual conversation than any other episodes we had produced, with an exceptional trial with spontaneous agenda, no questionnaire. but the inspiration was drawn from the names or brands that are very common in architectural practice. may it be for business legal entity or creative entity, a name constitutes the ethos and philosophy of a company and produce the works that born out of the direction that the practitioner wishes it to be. eventually the dialogue overflown into the marketing and presentation skills to package an individual or company - not to forget that architectural students also have meet some hardships in selling their ideas to their crit or tutor. do the firms want to be 'famous?' what are the ups and downs of being famous? why famous? 

in this episode is also available on youtube!

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