How New Zealand Automobile Association Uses Voice of the Customer to Optimize Engagement, Retention and Satisfaction

06/03/2023 32 min Episodio 5
How New Zealand Automobile Association Uses Voice of the Customer to Optimize Engagement, Retention and Satisfaction

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Episode Synopsis

In the latest episode of the XI Café Podcast, we interviewed Marina Strbac, who leads the Membership Experience Team at the New Zealand Automobile Association (NZAA). Marina is a people-focused, data-informed professional with a passion for customer-centric marketing.

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