Episode Synopsis "Black Friday marketing as a small business with Kellee Eriksson from Little Human Linens"

Kellee Erickson is the founder of online children’s bed linen brand Little Human Linens Since starting her business, Kellee’s approach to Black Friday marketing has changed completely. Now, she bases her entire annual marketing strategy around the Black Friday sales season. In this episode of Voice Your Brand, host Nell Casey speaks with Kellee about how she plans for Black Friday, balancing her brand’s values with sales, and some of the common pitfalls she sees in the small business world. Connect with Kellee: Little Human Linens @littlehumanlinens —- Connect with Nell Casey: Instagram LinkedIn —- ⁠Download the Black Friday Workbook⁠ to plan out your Black Friday marketing strategy.

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• Season 2: Black Friday Marketing Strategies
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