Episode Synopsis "Nailing your product descriptions"

Today we’re talking about product descriptions. Why are they important, how to write them and how to use them to connect with your customers, increase sales and decrease returns.Welcome to Episode 2 of Voice Your Brand. The podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. All through the power of a unique brand voice.If you’re struggling to stand out online, getting stuck writing your product descriptions, or feeling pulled in a million directions when it comes to marketing your ecommerce brand, you’re in the right place.I’m your host Nell Casey, the founder of Fete Creative – an ecommerce copywriting agency that writes things for brands that sell online.Today I’ll be talking about:The importance of product descriptionsHow 2020 has fast-tracked the growth of online shoppingHow product descriptions continue to build the relationship with your customerHow to up-level your product descriptionPutting your customer first when it comes to product descriptionsFeatures vs benefitsFitting your descriptions into your tone of voice and brand voiceConsidering SEO in your product descriptionsRemembering to optimise your images for SEO as well!Tips for easily writing product descriptions in bulkI’d love for you to screenshot and tag me on Instagram @fetecreative to let me know you’re listening.  And stay tuned for the launch ep!And make sure you hit the subscribe button so you never miss an episode.Links:Reach out on Insta @fetecreativeOr visit fetecreative.com.au

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• Nailing your product descriptions
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