Episode Synopsis "A guide to sustainable social media with Chelsea Berman"

Ah social media. Love it or hate it, as an ecommerce brand it’s an essential way for you to reach new customers and build your community.  But how do you make it work for you without sapping your time and energy?My guest today has the answers. In today’s episode we’re sharing tips for a sustainable social media that’ll help you make the most of the Christmas season and well into 2021.Today I’m joined by Chelsea Berman from Blossom Media.  Chelsea is a social media specialist who works with ecommerce businesses to build go-to brands and create vibing online communities Welcome to Episode 6 of Voice Your Brand. The podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. All through the power of a unique brand voice.If you’re struggling to stand out online, getting stuck writing your product descriptions, or feeling pulled in a million directions when it comes to marketing your ecommerce brand, you’re in the right place.I’m your host Nell Casey, the founder of Fete Creative – an ecommerce copywriting agency that writes things for brands that sell online.Today we’ll be talking about:Why Chelsea started Blossom MediaChelsea’s approach to sustainable social mediaHaving a plan as a way to make social media less stressfulWhat advantages smaller ecommerce brands have over the big brandsThe process of working with a social media strategistWhich brands are doing a great job on social mediaHow Covid has impacted social media reach this yearWhat brands can do now to get things ready for ChristmasI’d love for you to screenshot and tag me on Instagram @fetecreative to let me know you’re listening. And make sure you hit the subscribe button so you never miss an episode.Reach out on Insta @fetecreativeOr visit fetecreative.com.auReach Chelsea on Insta @blossommedia_Or visit blossommedia.com.au

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• Season 2: Black Friday Marketing Strategies
• All about goal setting with Nell Casey
• From government spy to brand copywriter with Nell Casey
• A guide to sustainable social media with Chelsea Berman
• Ready your brand for a very Covid Christmas with Charlie of Dear Charlie Marketing
• Branding that goes beyond the logo with Nikki Hamilton
• To blog or not to blog?
• Nailing your product descriptions
• What the heck is brand voice anyway?
• [TRAILER] Voice Your Brand with Nell Casey