Episode Synopsis "Indominus REX. Retail Execution in the Digital World"

Retail Execution – it’s not exactly Jurassic in age, but this venerable old process is taking on a much more critical role in the improvement of trade promotion spending success. In this podcast, Rob Hand covers the important connection and alignment with trade promotion and how effective retail execution leads to better control and compliance of promotional performance across the trade channels. For more about Hand Promotion Management: https://handpromotion.com/

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More episodes of the podcast TradeScope Podcast with Rob Hand

• The Cost of TPx
• Why I Wrote The Book
• The Book of TPx
• Change Management in Modern Trade Channel Promotions
• Those "Other" Industries
• Promo Resilience in a Post-COVID-19 World
• Channel Incentives - The Key Differentiator
• Artificial Optimization
• Indominus REX. Retail Execution in the Digital World
• Modern Revenue Growth Management
• Data, Data, Data. The Secret Sauce of Success
• Trade Promotion Finally Hits the Big Time!