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Listen "The Book of TPx"
Episode Synopsis
Rob announces the impending release of his first book on trade promotion, The Invisible Economy of Consumer Engagement. He explains how he relates the practices and processes of trade promotion management, analytics, and execution (TPx) to the mission-critical objective of consumer engagement excellence. It is truly “The Book of TPx.”
For more: https://handpromotion.com/
For more: https://handpromotion.com/
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