Episode Synopsis "Channel Incentives - The Key Differentiator"

CPG, more specifically Fast Moving Consumer Goods (FMCG) has carved out an entirely distinctive trade promotion management and execution format. But you need to know that TPx is only ONE version of channel incentive programs across every industry selling through the various channels of distribution. Rob breaks down some of the most relevant differences between CPG and other consumer or commercial product channel incentives programs.  May be the first you’ve heard of them!  Take a listen. For more about Hand Promotion Management: https://handpromotion.com/

Listen "Channel Incentives - The Key Differentiator"

More episodes of the podcast TradeScope Podcast with Rob Hand

• The Cost of TPx
• Why I Wrote The Book
• The Book of TPx
• Change Management in Modern Trade Channel Promotions
• Those "Other" Industries
• Promo Resilience in a Post-COVID-19 World
• Channel Incentives - The Key Differentiator
• Artificial Optimization
• Indominus REX. Retail Execution in the Digital World
• Modern Revenue Growth Management
• Data, Data, Data. The Secret Sauce of Success
• Trade Promotion Finally Hits the Big Time!