Episode Synopsis "Trade Promotion Finally Hits the Big Time!"

Why has trade promotion, a critical business process which has been around for more than 200 years finally gaining the attention of the C-Suite?  Because someone finally figured out the second largest line item the financial statements of the top consumer products companies can and should be the most powerful incentive to consumers in the marketing arsenal.  Yet even though spending of trade channel promotion funds is as high as 30% of gross revenues, almost three-quarters of the promotions continue to fail to produce positive ROI.  That gets the attention of the C-Suite for sure. For more about Hand Promotion Management: https://handpromotion.com/

Listen "Trade Promotion Finally Hits the Big Time!"

More episodes of the podcast TradeScope Podcast with Rob Hand

• The Cost of TPx
• Why I Wrote The Book
• The Book of TPx
• Change Management in Modern Trade Channel Promotions
• Those "Other" Industries
• Promo Resilience in a Post-COVID-19 World
• Channel Incentives - The Key Differentiator
• Artificial Optimization
• Indominus REX. Retail Execution in the Digital World
• Modern Revenue Growth Management
• Data, Data, Data. The Secret Sauce of Success
• Trade Promotion Finally Hits the Big Time!