Katy Howell is ​​the CEO of the social media agency, Immediate Future. Katy has run the agency for 19 years and has helped clients from Fujitsu, lastminute.com, Thomson Reuters, Google, Diageo and Sony Music, to name a few. She has appeared on the BBC news, various TV and Radio programmes and is widely considered an authority on social marketing. Katy speaks at conferences, runs masterclasses and has co-authored 5 books on social media and is a regular contributor to the press.We discuss:How she became one of the most influential social media expertsThe dimensions of influence that matter mostThe key pillars to growing your influence over timeThe component parts of doing social media well for B2B brands

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