Allyson Klein is a principal at Arena Marketing, a leading marketing agency serving the technology industry. She leads marketing strategic counsel and messaging practices working with both tech titans and scrappy startups on their next big marketing move.Before that, she was the VP of Global Communications and Marketing for Micron, one of the largest semiconductor manufacturers on the planet and Intel, where she held several senior positions for over 23 years. We discuss:Utilising influence to climb the corporate ladderDefining what constitutes a great career in a multinational businessUnderstanding the importance of brand positioningImplementing and adapting to new strategies

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