In this episode of The SpotOn Spotlight, Ian Murray sits down with business leader and owner/coach at Legacy Build, Dakota Beerman, to explore the transformative role of core values in building high-performing teams. From his roots in the family business to his current role as a coach, Dakota shares how clearly defined values serve as a north star for recruiting, onboarding, and developing talent.Whether you're an HR professional, a business owner, or a team leader, this conversation offers actionable insights on turning your company’s values into a practical framework for better hiring decisions, impactful training, and meaningful coaching. Learn how core values—when lived and reinforced—can become your company’s greatest competitive edge.

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