What does it take to make marketing matter in industries that have long ignored it?In this episode of SpotOn Spotlight, Ian Murray sits down with Paul Moran, Chief Marketing Officer at DBL Law and Excel Title Services, for a candid conversation about what it means to lead with marketing—especially when you’re the first one through the wall.With more than 30 years of experience, Paul has built a career helping companies in construction, law, and hospitality carve out their brand identity, tell better stories, and stand apart in saturated markets. From launching standout campaigns at Boca Restaurant Group to redefining positioning at Huseman Group and now DBL Law, Paul shares how he’s helped leadership teams see marketing not as an expense—but as a strategic advantage.You’ll hear how Paul:Positions companies to do what’s right to help them stand out.Pushes creative storytelling into industries that traditionally play it safe.Navigates the internal challenge of convincing leadership to take marketing seriously.Builds trust and influence as a marketer in non-marketing cultures.Whether you're a CMO, a marketing manager, or a business leader in an industry still on the marketing sidelines, this episode is filled with practical insights—and a little inspiration—to help you lead the charge.

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