In this episode of SpotOn Spotlight, Ian sits down with Scott Sutter, entrepreneur and digital marketing strategist, to tackle a big question: Is SEO really dead—or just evolving?Scott shares candid insights on how search is changing in the age of AI, introducing concepts like answer engine optimization and generative experience optimization. He explains why SEO still matters for local, service-based businesses, and how AI tools are making lead generation faster, cheaper, and more accessible than ever.Whether you’re a business leader trying to cut through the noise, or just curious about the future of SEO and AI-driven marketing, this conversation will give you actionable ideas to help you get found and generate real leads.

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