Chapter 5: Crisis Is Too Late to Learn to Swim

The Pool Theory: How Smart Leaders Build Brand Trust Before They Need It
27/08/2025 6 min Episodio 12
Chapter 5: Crisis Is Too Late to Learn to Swim

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Episode Synopsis


Confidence in a crisis doesn’t come from charisma — it comes from preparation. This chapter explores what good crisis communication really looks like, and why most companies get it wrong.🧰 Workbook tie-in: “Crisis Simulation & Prep”🔥 Case studies: BP, local businesses, and the human cost of waiting too long 
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