Today we’re featuring Alda Karen Hjaltalín, founder of SKINERGY, a brand redefining what wellness drinks can be by blending skincare, function and flavour in every sip. Alda turned her passion for wellness and ingredient innovation into a drink that delivers on skin, energy and purpose, all while preserving a great taste and strong identity.We’ll dig into:How SKINERGY positions itself in the wellness and functional beverage market—skin-first, flavour-forward, emotionally resonant.The leap from concept to launch: ingredient validation, formulation, packaging decisions and how Alda approached creating a drink that speaks to both beauty and beverage consumers.The challenges of scaling a startup in the crowded wellness space: sourcing key actives, ensuring taste and stability, building distribution and maintaining brand authenticity.Marketing, brand story and category strategy: how to go from consumer education to purchase, and what the future holds for skin-targeted drinks.✨ Learn how SKINERGY is rewriting what it means to drink your skincare—making it tasty, effective and accessible.🔗 SKINERGY Website → https://www.drinkskinergy.com/ Instagram → @drinkskinergyWe’re a custom packaging manufacturer and we’re changing the landscape of packaging. Paking Duck: https://www.instagram.com/paking.duck/ Website → www.pakingduck.com#wellness #beverage #entrepreneurship #packaging

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