Listen "Ep. 15 - Over 90% of Americans DON'T Eat Enough Vegetables - Veronica Panzardi"
Episode Synopsis
Today we’re featuring Veronica Panzardi, founder of edggies veggies, the brand making veggie-intake effortless with flavor-neutral, air-dried kale sprinkles that last two years and slide into your meals like seasoning. Veronica traded her investment-banking career to launch a product rooted in nutrition, convenience, and taste, and she’s building a brand wrapped in mission, design, and more veggie goodness.We’ll dive into:How edggies positions itself in the “better-for-you” and convenience food space, helping busy professionals and families get more veggies.The brand, packaging and recipe evolution behind turning kale (and other veggies) into a sprinkle you can take anywhere.What it takes to launch a truly novel product: shelf-stable, flavor-neutral, portable from prototype stage (in her East Village apartment) to market.Marketing, distribution and sustainability lessons from a brand rooted in mission: “adding nutrition can be as easy as adding salt”.✨ Learn how edggies veggies is redefining what veggies can look like — making them simple, pantry-friendly, and fun to add.🔗 edggies veggies Website → https://www.edggies.com/ Instagram → https://www.instagram.com/edggiesWe’re a custom packaging manufacturer and we’re changing the landscape of packaging. Paking Duck: https://www.instagram.com/paking.duck/ Website → www.pakingduck.com#veggies #packaging #betterforyou #nutritionalinnovation #entrepreneurship
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