Welcome back to the Duck Pond Podcast, where we bring on founders, creatives, and brilliant minds to get behind the scenes on how to bring a product onto store shelves, covering branding, marketing, packaging, and the grit behind it all.Today we’re featuring Kiki Couchman, co-founder of Sourmilk, a Greek-style yogurt made intentionally for your gut. Kiki left private equity to build Sourmilk with her best friend Elan, combining deep biology insight and a love of real, probiotic dairy. Sourmilk prides itself on being creamy, high protein, and low lactose with no hidden compromises.We’ll dive into:How Sourmilk positions itself in the yogurt / probiotic spaceThe journey from concept to community. How they’ve built trust before hitting wide distributionWhat it takes to scale a dairy CPG brand rooted in gut health, authenticity, and direct connectionTheir distribution strategy: pop-ups, drops, NYC local delivery, and when “grocery” comes into playMarketing, packaging, and launch lessons from a yogurt brand with a big mission✨ Learn how Sourmilk is redefining how we think about yogurt — functional, approachable, and rooted in integrity. 🔗 Sourmilk Website → https://www.sourmilk.com/ Instagram → https://www.instagram.com/getsourmilkWe’re a custom packaging manufacturer and we’re changing the landscape of packaging. Follow for more. Paking Duck: https://www.instagram.com/paking.duck/ Website → www.pakingduck.com#yogurt #guthealth #dairy #packaging #branding

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