Welcome back to Episode 19! Today, I sit down for a truly one-of-a-kind conversation with Hani Oh, the founder and perfumer behind Heroes of Korea—a niche fragrance brand that brings Korean historical figures to life through scent. From her earliest spark of inspiration to the creative process behind each perfume and the exciting projects on her horizon, Hani invites us on a vivid, imaginative journey of self-discovery and brand-building.
I had never even heard of King Jeong-jo before this interview, but now I’m absolutely hooked on his legacy. I highly recommend hopping onto the Heroes of Korea website to explore these fascinating pieces of K-history for yourself. As Hani beautifully puts it, “Everyone is a hero.”
Stay tuned for updates on our Instagram account @seoulfulsisters. See you soon with episode 20!

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