#18 - Tying Support Metrics to Business Outcomes With Emre Tekoglu

The CX Innovation Playbook
24/06/2025 28 min

Listen "#18 - Tying Support Metrics to Business Outcomes With Emre Tekoglu"

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Episode Synopsis

Amit Basak, CEO of Full Potential Solutions, talks to Emre Tekoglu, VP of CX of Zywave, about why customer retention is more important than cost of support, how to tie support metrics to business outcomes, how support agents can positively impact the sales of a company as trusted advisors to their customers, and more.

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