Episode Synopsis "Huawei’s Thoughtful Mother’s Day Campaign"

The Concert at 4AM campaign connects emotionally with moms of newborns, and creatively shines a spotlight on a mother’s love for their child to celebrate Mother’s Day.

Listen "Huawei’s Thoughtful Mother’s Day Campaign"

More episodes of the podcast The Cultural Marketer

• Chinese New Year Cultural Marketing Tips You MUST Know
• RED 101: How can you advertise on Xiaohongshu (RED)?
• RED 101: How can you use Xiaohongshu (RED) for your business?
• RED 101: What is Xiaohongshu (aka: RED)?
• How to grow your TikTok account?
• How to build up your YouTube Channel
• How can Bilibili help your business?
• Why are bullets comments so popular in China?
• Life and Work in Singapore
• WeChat Ban Impact on Individuals and Businesses
• What it’s Like Working in Shanghai
• Cultural insights shaping the future of retail
• You are being crazy if you don’t STOP these marketing practices
• Huawei’s Thoughtful Mother’s Day Campaign
• It’s time for marketers to be more ‘human’
• China's retail sector: lessons to help your business thrive post covid
• Why 34% of all mobile traffic in China is on WeChat
• WeChat Work is the answer to working from home for China's businesses
• The Secret Behind WeChat’s Runaway Growth
• The Cultural Marketer (Trailer)