Think global, act local. Weekly tools, tips, insights on how to connect better with different cultural audiences. Get the latest on how to market to the Chinese, Japanese, Korean, Vietnamese, European, Canadian consumer and more.

Latest episodes of the podcast The Cultural Marketer

• Chinese New Year Cultural Marketing Tips You MUST Know
• RED 101: How can you advertise on Xiaohongshu (RED)?
• RED 101: How can you use Xiaohongshu (RED) for your business?
• RED 101: What is Xiaohongshu (aka: RED)?
• How to grow your TikTok account?
• How to build up your YouTube Channel
• How can Bilibili help your business?
• Why are bullets comments so popular in China?
• Life and Work in Singapore
• WeChat Ban Impact on Individuals and Businesses
• What it’s Like Working in Shanghai
• Cultural insights shaping the future of retail
• You are being crazy if you don’t STOP these marketing practices
• Huawei’s Thoughtful Mother’s Day Campaign
• It’s time for marketers to be more ‘human’
• China's retail sector: lessons to help your business thrive post covid
• Why 34% of all mobile traffic in China is on WeChat
• WeChat Work is the answer to working from home for China's businesses
• The Secret Behind WeChat’s Runaway Growth
• The Cultural Marketer (Trailer)