Episode Synopsis "RED 101: What is Xiaohongshu (aka: RED)?"

Xiaohongshu (in the Apple Store and internationally it is referred to as RED) is a Chinese social media platform established in 2013. The platform, now with 300M users, over 70% of the platform's users are millennials. In this video, we share the key facts about Xiaohongshu and its users.

Listen "RED 101: What is Xiaohongshu (aka: RED)?"

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