Episode Synopsis "Episode 2 - Customers, customers, and more customers"

2 old marketers talk about their experiences and ideas to improve B2B product marketing Today the subject is customers, why they rule and what you can do to really understand and answer to their problems.

Listen "Episode 2 - Customers, customers, and more customers"

More episodes of the podcast The B2B Beach Bar

• Episode 7 - Promotion
• Episode 6 - Pricing Strategy
• Episode 5 - The 4Ps of Marketing - An overview of Price
• Episode 4 - The 4Ps of Marketing - Place
• Episode 3 - The 4Ps of Marketing - Product
• Episode 2 - Customers, customers, and more customers
• Episode 1 - an introduction to us