Episode Synopsis "Episode 3 - The 4Ps of Marketing - Product"

Damien and Jim share their ideas about product and it's role in the mix, propose some ideas on how Product Marketers can define their offer differently and expose the customer to the benefits they are looking for.

Listen "Episode 3 - The 4Ps of Marketing - Product"

More episodes of the podcast The B2B Beach Bar

• Episode 7 - Promotion
• Episode 6 - Pricing Strategy
• Episode 5 - The 4Ps of Marketing - An overview of Price
• Episode 4 - The 4Ps of Marketing - Place
• Episode 3 - The 4Ps of Marketing - Product
• Episode 2 - Customers, customers, and more customers
• Episode 1 - an introduction to us