Episode Synopsis "05: Learn about the Good Guy Archetype"

The Good Guy Archetype promises belonging. Brands that express and value everyday ‘familiar’ experiences tap into the universal patterns of the good guy and deliver practicality, inclusion and kindness to the world.

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More episodes of the podcast Soulful Essence

• 09: Explore the Hero Archetype
• 08: Get to Know the Innocent
• 07: Discover the Explorer
• 06: Get to know the Caregiver Archetype
• 05: Learn about the Good Guy Archetype
• 04: Immerse in the Lover Archetype
• 03: Explore Your Brand Positioning
• 02: Find Your Brand’s True North
• 01: Discover Your Brand Essence