Episode Synopsis "09: Explore the Hero Archetype"

The Hero Archetype promises independence. Brands that value challenge tap into the universal patterns of the hero and exist to champion threats and foes in the world.

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More episodes of the podcast Soulful Essence

• 09: Explore the Hero Archetype
• 08: Get to Know the Innocent
• 07: Discover the Explorer
• 06: Get to know the Caregiver Archetype
• 05: Learn about the Good Guy Archetype
• 04: Immerse in the Lover Archetype
• 03: Explore Your Brand Positioning
• 02: Find Your Brand’s True North
• 01: Discover Your Brand Essence