Listen "09: Explore the Hero Archetype"
Episode Synopsis
The Hero Archetype promises independence. Brands that value challenge tap into the universal patterns of the hero and exist to champion threats and foes in the world.
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06: Get to know the Caregiver Archetype
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04: Immerse in the Lover Archetype
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03: Explore Your Brand Positioning
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02: Find Your Brand’s True North
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01: Discover Your Brand Essence
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.