Episode Synopsis "08: Get to Know the Innocent"

The Innocent Archetype promises paradise. Brands that value innocence tap into that child-like view of the world and exist to offer optimism, simplicity, and hope.

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More episodes of the podcast Soulful Essence

• 09: Explore the Hero Archetype
• 08: Get to Know the Innocent
• 07: Discover the Explorer
• 06: Get to know the Caregiver Archetype
• 05: Learn about the Good Guy Archetype
• 04: Immerse in the Lover Archetype
• 03: Explore Your Brand Positioning
• 02: Find Your Brand’s True North
• 01: Discover Your Brand Essence