Episode Synopsis "04: Immerse in the Lover Archetype"

The Lover Archetype promises belonging. Brands that express the lover archetype to the world often deliver pleasure in the form of passion, indulgence and rich celebrated experiences.

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More episodes of the podcast Soulful Essence

• 09: Explore the Hero Archetype
• 08: Get to Know the Innocent
• 07: Discover the Explorer
• 06: Get to know the Caregiver Archetype
• 05: Learn about the Good Guy Archetype
• 04: Immerse in the Lover Archetype
• 03: Explore Your Brand Positioning
• 02: Find Your Brand’s True North
• 01: Discover Your Brand Essence