Episode Synopsis "How I Start a Sales Conversation – SYF003 {audio}"

I find that the start of many sales meetings to be confrontational and/or adversarial. This is not a feature. To solve this problem, I use a technique called “Framing”, which transforms an “us vs. them” vibe to a “we’re all on the same side” vibe by using the power of momentum.

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• Two Truths and a Lie – SYF002 {audio}
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