Send us a textWe unpack why most CRMs underperform and show how to turn yours into a real sales engine. From clean data and reminders to cross‑team handoffs and a simple scoreboard, we share the habits that shorten cycles and raise conversion.• defining what a CRM should deliver for sales and retention• building clean, consistent data with required fields• using reminders to safeguard follow‑ups and timing• writing short, useful call notes with clear next steps• enabling seamless handovers between sales and service• tracking weekly inputs and conversion rates as a scoreboard• motivating team adoption through benefits and training• using real client outcomes to refine marketing messages• pruning low‑value accounts and focusing attention• using the CRM as a single source of truthLet me know what you would like me to cover in other podcasts: [email protected] to the podcast! Support the showIf you have a sales problem you'd like to hear covered in a podcast, please contact me directly. Or, my sales training programme might help!If you'd like help to improve your sales confidence, please jump onto my free (45 minute) on-demand webinar. I'll teach you three things you can apply immediately, including handling objections and closing a sale.Graham Elliott You can contact me at [email protected] My website is www.salescraft.trainingPlease join my mailing list. You'll get all the news and latest offers. Or... if you've found this helpful, please buy me a coffee!

Ver todos los episodios