Send us a textWe explore how the need for approval quietly weakens qualification, pricing, and closing, and show how to replace people pleasing with authentic, confident selling. Practical steps turn soft conversations into structured, trust-building dialogues that end with clear next steps.• defining the need for approval and why it harms sales• being likable versus needing to be liked• approval-seeking behaviours that show up in calls• pipeline, margin, and forecast consequences• separating identity from role to regain control• simple habits to build boundaries and use silence• qualifying with courage and setting next steps• reframing criticism as data and owning mistakesPlease give me a like and subscribe if you feel that I’ve earned itIf you have any suggestions for future podcasts, please get in touch, graham at salescraft.trainingWelcome to the podcast! Support the showIf you have a sales problem you'd like to hear covered in a podcast, please contact me directly. Or, my sales training programme might help!If you'd like help to improve your sales confidence, please jump onto my free (45 minute) on-demand webinar. I'll teach you three things you can apply immediately, including handling objections and closing a sale.Graham Elliott You can contact me at [email protected] My website is www.salescraft.trainingPlease join my mailing list. You'll get all the news and latest offers. Or... if you've found this helpful, please buy me a coffee!

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