Send us a textGraham Elliott breaks down the essential differences between B2C and B2B selling, focusing on how to identify decision-makers, understand emotional purchasing drivers, and qualify prospects efficiently for maximum sales success.• Most B2C purchases involve a single decision-maker within a household, making it crucial to identify and speak directly with this person• When someone says they need to "check with their partner," your chances of making the sale decrease significantly• B2C sales cycles are typically very short, often concluding in minutes rather than days or weeks• Consumer purchasing decisions are heavily driven by emotion, brand perception, and what the product says about the buyer• Brands represent lifestyles and identities beyond just the physical product being sold• Qualifying prospects quickly is essential - ask questions about budget, timeline and needs to determine if they're serious buyers• Every customer deserves a positive experience regardless of whether they buy immediately• Building a good reputation in your local market is vital for repeat business and referrals• Objections from customers are usually requests for more information, not rejections• Understanding the four customer types helps you adapt your sales approach for different personalitiesPlease remember to like and subscribe as it helps me create more content like this. If you have ideas or questions, leave them in the comments section below.Welcome to the podcast! Support the showIf you have a sales problem you'd like to hear covered in a podcast, please contact me directly. Or, my sales training programme might help!If you'd like help to improve your sales confidence, please jump onto my free (45 minute) on-demand webinar. I'll teach you three things you can apply immediately, including handling objections and closing a sale.Graham Elliott You can contact me at [email protected] My website is www.salescraft.trainingPlease join my mailing list. You'll get all the news and latest offers. Or... if you've found this helpful, please buy me a coffee!

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