Epsiode 17: Emails to millions don’t work anymore. Here’s how to get personalization right

Retail Untangled
29/10/2024 15 min
Epsiode 17: Emails to millions don’t work anymore. Here’s how to get personalization right

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Episode Synopsis

In this episode, recorded at Shoptalk Fall in Chicago, Amie spoke to Christine McAvoy, head of customer success at Brevo, about consumers’ evolving expectations of personalized communications and the opportunities for brands to step up their game in this space.

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