Episode 28: Forget KoLs: Embrace the rise of micro- and nano-influencers

Retail Untangled
17/04/2025 22 min
Episode 28: Forget KoLs: Embrace the rise of micro- and nano-influencers

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Episode Synopsis

In our last episode from Shoptalk Las Vegas, Amie chats with Paul Archer, founder of brand advocacy platform Duel. They discuss how word of mouth is a fundamental driver of purchasing decisions for every consumer. 

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