We’ve all seen brands flood our feeds with content – daily posts, boosted ads, and trendy reels. But here’s the truth: activity isn’t impact. In this episode, we go deeper into what really matters on social. Host Edmund Manasan breaks down how to tell if your brand is actually making a mark – being remembered, quoted, and shared – without relying solely on vanity metrics.We explore how brands like Vacation Inc. turn sunscreen into culture by creating immersive, consistent experiences that people want to talk about. From user-generated content to branded search, we share a framework for measuring brand presence beyond the dashboard and why emotional connection is the real currency of modern branding. If your brand disappeared from the algorithm tomorrow, would anyone notice? That’s the metric that counts.Produced by ASTIGS Design Inc. – Creative-as-a-Service💡 Plug Us In | 🎧 Subscribe to the full series | 📩 Read Brand Amplifier Today

Ver todos los episodios